How MAZU. makes premium customer contact as distinctive as its design with Fonzer's AI voicebot
For a premium brand, the experience does not begin only when a customer steps into the showroom or sees a product for the first time. It starts much earlier, often with a single phone call.
For MAZU., the Belgian design brand behind architectural planters, integrated lighting and refined outdoor concepts, that first point of contact is part of the experience. The brand deliberately focuses on customers who value quality, timeless design and high-quality materials. These include hospitality businesses, banks, premium car dealerships, architects and exclusive projects.
That is why MAZU. chose Fonzer from day one. And recently, the company has taken things a step further with the new Fonzer AI voicebot: a multilingual, intelligent telephone assistant that welcomes customers professionally, understands their questions and guides them to the right next step.
"If you want to stand out, it all starts with customer contact—with that very first phone call." Christophe Scheyvaerts, Founder & Designer at MAZU.
About MAZU.
MAZU. is a young Belgian design brand that develops architectural planters, integrated lighting, signature seating and complementary objects for indoor and outdoor spaces. The brand was founded by Steve Symons and Christophe Scheyvaerts, driven by a shared passion for timeless design, innovation and uncompromising quality.
The collections are designed and produced in Belgium using sustainable materials such as recycled aluminium, high-quality powder coatings and integrated LED lighting. By day, the pieces are architectural statements. In the evening, they create a warm, refined experience in which greenery, light and space come together.
Why MAZU. chose Fonzer from day one
When MAZU. launched on 1 January 2025, it was a small team. Even so, the brand wanted to be professional and reachable from the very beginning, including when employees were out of the office or customers called at the weekend.
Fonzer helped MAZU. manage its availability intelligently—not with a large or cumbersome phone system, but with a flexible setup suited to a small, fast-growing team.
The first step was a clear, professional call flow with a welcoming greeting. This meant that even outside regular office hours, customers received a professional first response and knew their enquiry would be followed up.
That fits with the way MAZU. views relationships. For Christophe, a lasting B2B relationship is built on quality products, a strong reputation and customers who feel well looked after at every moment.
"In the premium segment, reputation is really everything. Quality and a satisfied customer remain the foundation of every lasting relationship." Christophe Scheyvaerts, Founder & Designer at MAZU.
An AI voicebot that welcomes customers
For the past few weeks, MAZU. has been using Fonzer's new AI voicebot. The choice had two clear motivations: continuing to innovate and further improving the customer experience.
According to Christophe, the name MAZU. refers to the idea of being new and innovative. The brand wants to express that ambition not only through its products, but also in the way it communicates with customers.
The AI voicebot welcomes callers in three languages: Dutch, French and English. It then directs customers to the right option:
- An appointment or question about the Knokke showroom
- An operational enquiry for the office
- The right colleague for further personal follow-up
The Knokke showroom is an experience centre of around 300 square metres, where business customers can experience MAZU.'s collections, materials and brand experience. A phone enquiry about a showroom visit therefore requires a different follow-up from an operational question about a project, product or delivery.
The AI voicebot helps make that initial selection quickly and professionally, without making the conversation feel impersonal. Fonzer positions the AI voicebot as a telephone assistant that can handle calls 24/7, understand questions, take action and route callers to the right person when needed.
Quality customer contact
MAZU. receives an average of around ten incoming calls per person per day. For the brand, the AI voicebot is therefore not primarily about handling as many calls as possible or claiming significant time savings.
The goal is quality: every caller receives a professional welcome, even after 5 p.m. or at the weekend. This reduces the risk of a potential customer giving up because no one is available.
For a young brand in the premium segment, this is especially important. The AI voicebot gives MAZU. a constant, professional presence on the phone, while the team can focus on what matters most to them: design, advice and high-quality project follow-up.
Innovation that fits the brand
MAZU. uses technology and innovation to consistently deliver on its brand promise. Fonzer's AI voicebot helps the brand guide customers more quickly to the right person or experience, without compromising on personal service.
For Christophe, Fonzer is above all:
- Innovative
- Convenient
- Up to date
Those words sum up why MAZU. chose Fonzer from day one: a flexible telephony platform that supports the growth ambitions of a young, innovative design brand.
AI voicebots for premium brands
MAZU.'s story shows that an AI voicebot is not only relevant to large contact centres or companies handling hundreds of calls a day.
Premium brands with a smaller but valuable volume of customer interactions can also benefit greatly—not to replace people, but to make every first conversation more professional, multilingual and purposeful.
The same principle applies to brands in design, hospitality, automotive, real estate, retail or high-end services: when you stand out through quality, your customer contact should reinforce that quality from the very first phone call.
Would you like to discover how Fonzer's AI voicebot can welcome your customers professionally, filter their questions and route them to the right person? Try the AI voicebot live or contact Fonzer.